Search Performance, Content Creation & Thought Leadership
Content strategy, SEO, and thought leadership programs that build Dwight & Company clients' visibility with buyers, journalists, and AI-powered search engines. Every content program is built around the specific language, concerns, and information sources of robotics and automation buyers.
Content Strategy
Content strategy for robotics and automation companies including editorial planning, topic prioritization, SEO and AEO keyword mapping, and content architecture designed to build search visibility and establish subject matter authority with technical and business buyers. We develop content programs that answer the questions automation buyers are actually asking, in the publications and platforms where they look for answers.Scalable content planning to boost brand reputation and search performance.
Social Media Management
Managing day-to-day social channels with a focus on clarity, consistency, and industry relevance. Day-to-day social media management for robotics and automation brands, with a primary focus on LinkedIn. Includes content calendar management, post writing and scheduling, community engagement, and performance reporting. All content is written by people who understand the automation industry – no generic posts, no off-brand content.
Content Marketing
Content writing, creative direction, strategy, and syndication that ensures your content ends up in front of the people who need it most. Content marketing programs for robotics and automation companies including blog posts, white papers, case studies, application notes, email campaigns, and contributed articles placed in robotics trade publications and vertical industry media covering food and beverage manufacturing, retail, logistics, and warehousing. Content is written to be useful to technical buyers and decision-makers, not just to fill a publishing calendar.
Copywriting & Storytelling
Web copy, brand creation, product naming, technical brochures and more that captivate, convince, and convert. Copywriting for robotics and automation companies including website copy, product descriptions, technical brochures, sales collateral, pitch decks, email templates, and product naming. Our writers understand automation technology well enough to write accurately about it, and understand buyers well enough to write compellingly for them
Design, Photography & Videography
Seamless partnership with in-house creative, or management of our trusted freelancer network to produce assets that elevate your story.












