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Our Services

Marketing and PR services only for robotics and automation companies.

A US-based Agengy that works with robotics and automation companies across the following sectors

Supply Chain Automation
Advanced Manufacturing
Robotics
Systems Integrators
Manufacturing Automation
Machine Intelligence & AI
Warehouse Automation
Autonomous Vehicles
Industrial Automation

Our Value

US-Based Team, Embedded in the Industry

We act as an extension of your internal marketing and sales teams: accelerating campaign launches, expanding capacity, and moving faster than a generalist agency ever could because we already know your industry, your buyers, and your trade media landscape.

Mandy and Forest discussing next to a laptop.

Marketing Built Around How Automation Buyers Actually Decide 

We’re industry insiders who understand your buyers’ priorities, their pain points, and their decision-making process. We create content and campaigns built around how these buyers research, evaluate, and decide.

Catie observing Mandy while she types on a laptop.

Active in the Industry, Not Just Adjacent to It

Our team attends the major obotics and automation trade shows as participants, not observers. We maintain relationships with editors and reporters across the industry, as well as being active members in industry organizations such as A3 and MHI.

Mandy interviewing podcast guests in front of a robotic facility.
01

Sales & Pipeline Growth

Dwight & Company helps robotics and automation companies build the sales infrastructure, outreach processes, and partner relationships needed to grow pipeline and close deals faster. Services range from go-to-market strategy to hands-on sales coaching for commercial teams.

  • Sales Strategy & Implementation

    Definition & execution of go-to-market designed to reach target accounts.Go-to-market strategy and execution for robotics and automation companies. We define target account lists, build outreach sequences, develop sales messaging, and implement the infrastructure needed to reach the right buyers – from distribution center operators to manufacturing plant managers – at the right time.

  • Partnership Development & Networking

    Strategic partnership development within the robotics and automation ecosystem, including relationships with OEMs, systems integrators, channel partners, and industry associations such as MHI and A3. We identify the right partners and build the connections that open new revenue channels.

  • Lead Generation

    Attracting and activating your ideal customers with targeted content that converts interest into qualified pipeline. Lead generation programs for robotics and automation companies, including targeted content campaigns, LinkedIn outreach strategy, trade show lead capture, and email nurture sequences designed to convert interest from warehouse operators, logistics directors, and manufacturing executives into qualified sales conversations.

  • Sales Team Coaching

    Sales coaching for robotics and automation commercial teams covering outreach best practices, target account prioritization, objection handling for technical buyers, and pipeline management. Designed for sales teams at automation companies who are selling into complex, multi-stakeholder enterprise environments.

A group photo of engineers with Mandy and Catie.
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Brand Marketing & Strategy

Brand strategy, PR, and marketing execution for robotics and automation companies at every stage – from funded startups building their first market presence to established automation brands refreshing their positioning.

  • Brand Design & Development

    Creative strategy, execution, and promotion that sets brands apart.Brand identity development for robotics and automation companies, including visual identity, messaging frameworks, positioning strategy, and brand guidelines. We build brands that communicate technical credibility to engineering buyers while remaining accessible to business decision-makers.

  • Go to Market Planning & Infrastructure

    Product, marketing & sales alignment that reaches your customers reliably and scalably. Go-to-market planning for robotics product launches and market expansions – aligning product, marketing, and sales around a shared strategy, target customer profile, and messaging architecture. Includes launch planning, channel selection, and the marketing infrastructure needed to scale.

  • PR Strategy & Support

    Custom crafted narratives that resonate with industry reporters, analysts, and media outlets.PR and media relations for robotics and automation companies, with a focus on earned coverage in robotics trade press (Peerless Media, Automation World, The Robot Report, Robotics Business Review) and vertical industry publications covering food and beverage manufacturing, retail operations, and logistics. Services include press release writing and distribution, media pitching, journalist relationship development, spokesperson preparation, and coverage reporting.

  • Speaking Opportunity Development

    Executive speaking and conference positioning for robotics and automation leaders. We identify relevant speaking opportunities across robotics and automation trade events including Automate, MODEX, ProMat, Pack Expo, and vertical industry conferences, develop compelling session proposals, prepare executives for panel and keynote presentations, and build the thought leadership track record that makes future speaking invitations easier to secure.

  • Event Planning & Execution

    Managing every detail of your event presence, from booth strategy and creative to logistics, onsite support, and follow-through.

  • Social Media Strategy & Execution

    Partnering with sales to understand the pipeline, and creating content that addresses buyer questions, objections, and priorities.

Catie smiling while setting up a Canon camera.
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Search Performance, Content Creation & Thought Leadership

Content strategy, SEO, and thought leadership programs that build Dwight & Company clients' visibility with buyers, journalists, and AI-powered search engines. Every content program is built around the specific language, concerns, and information sources of robotics and automation buyers.

  • Content Strategy

    Content strategy for robotics and automation companies including editorial planning, topic prioritization, SEO and AEO keyword mapping, and content architecture designed to build search visibility and establish subject matter authority with technical and business buyers. We develop content programs that answer the questions automation buyers are actually asking, in the publications and platforms where they look for answers.Scalable content planning to boost brand reputation and search performance.

  • Social Media Management

    Managing day-to-day social channels with a focus on clarity, consistency, and industry relevance. Day-to-day social media management for robotics and automation brands, with a primary focus on LinkedIn. Includes content calendar management, post writing and scheduling, community engagement, and performance reporting. All content is written by people who understand the automation industry – no generic posts, no off-brand content.

  • Content Marketing

    Content writing, creative direction, strategy, and syndication that ensures your content ends up in front of the people who need it most. Content marketing programs for robotics and automation companies including blog posts, white papers, case studies, application notes, email campaigns, and contributed articles placed in robotics trade publications and vertical industry media covering food and beverage manufacturing, retail, logistics, and warehousing. Content is written to be useful to technical buyers and decision-makers, not just to fill a publishing calendar.

  • Copywriting & Storytelling

    Web copy, brand creation, product naming, technical brochures and more that captivate, convince, and convert. Copywriting for robotics and automation companies including website copy, product descriptions, technical brochures, sales collateral, pitch decks, email templates, and product naming. Our writers understand automation technology well enough to write accurately about it, and understand buyers well enough to write compellingly for them

  • Design, Photography & Videography

    Seamless partnership with in-house creative, or management of our trusted freelancer network to produce assets that elevate your story.

Mandy and Forest working on a laptop.

 What robotics and automation clients say about working with Dwight & Company

Testimonials

Chris Caldwell

Product ManagerYaskawa Motoman

The Dwight & Company Team has extensive experience in robotics and automation and deeply understands the unique challenges of the industry. This makes them a valuable resource for automation companies looking to expand their sales and marketing efforts. Additionally, their established connections throughout the space ensure that they have a finger on the pulse of shifts and new developments across the industry.

Paul Fleck

CEODataspeed

Dwight & Company specializes in helping their clients attract new customers in niche technical markets. They excel at understanding the needs of target buyers and equip their clients' sales teams with the tools they need to drive lead generation, including comprehensive event support, content creation, email marketing campaigns, social media strategy and best practices for the sales process.

Anthony Leo

PresidentIPR Robotics

The Dwight & Co. Team was great to work with, extremely knowledgeable, and helped us develop the foundation of our marketing approach. They helped us with our website, SEO, content creation, and more. Without their help, it probably would’ve taken us 2 to 3 times as long to get to this point.

Guy Courtin

Vice President of Industry and Global AlliancesTecsys Inc.

I have worked with Mandy since her time at Soft Robotics. Her deep sales and marketing expertise has been key in building mutually beneficial relationships. From driving commercial activities to her creative marketing strategy, I have always benefited from partnering with her. From start ups to more established organizations, her acumen and work ethic drives tangible results.

Adi Dalvi

VP of SalesOSARO

The Dwight & Co. team has become a true extension of our company. They partner closely with several stakeholders within OSARO including sales, operations, and our in-house Creative Director to develop effective social media strategy, lead generation campaigns, high-quality trade shows, and private events.

Brent Barcey

General Manager and VP of Sales and MarketingDWFritz Automation

If you’re looking for a sales and marketing firm that thinks outside the box, you need to call Dwight & Company. Their team flips the script on traditional types of automation industry marketing that we’ve all seen done over the past 3 decades. Dwight & Co’s support has supercharged our lead generation and ensured that the organization stands out as a leader in robotics.

Contact Us

Search performance for Manufacturing automators

Ready to build a stronger market presence for your robotics or automation company? Dwight & Company works with robotics and automation companies across the US to develop the marketing, sales, and PR programs that drive real commercial results. Start with a Marketing Strategy Report, or reach out to discuss a full engagement.

Get in touch

Prefer email? Reach us at [email protected].

Meet us in person at

Automate 2026

Chicago, IL

Jun 22

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Jun 25, 2026

MHI 2026 Annual Conference

Palm Springs, CA

Sep 27

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Sep 30, 2026

Pack Expo International

Chicago, IL

Oct 18

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Oct 21, 2026

Past events

Robotics Summit & Expo

Boston, MA

May 27

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May 28, 2026

MHI Spring Meeting 2026

Jacksonville, FL

May 17

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May 20, 2026

MODEX 2026

Atlanta, GA

Apr 13

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Apr 16, 2026

About us
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